Eric Schmidt, the foreman chairman of Google, has reportedly been in Seoul searching for a deal with South Korean companies Samsung and LG Electronics, which now prima donna the superstore for flat-screen tuned in televisions. Samsung is still hoping to inauguration Google TV products in 2012. LG is expected to show products at the Consumer Electronics Show in Las Vegas.
Samsung unassumingly showed Google TV prototypes at the decisive CES but has yet to broadcast any products. Many have been petulant to put in writing off Google TV, following its disastrously derided runabout with Sony and Logitech. To be sure, Google got their incipient path unconditionally wrong, driven as they are by pre-eminence in engineering rather than fun experience. Sony made the clanger of launching a artefact with a silly keyboard.
At the time, informitv questioned whether this represented the true hypertextual mongrel marriage of box and the web for which we have all been waiting or the hyperactive invalid child of both. It seems it may have been the latter. With Sony heading for its eighth consecutive annual breakdown on its TV business, predicted to admit defeat $2.2 billion this year, it can hardly rich enough such mistakes.
Stories now abound that Sony is planning to put up for sale an internet goggle-box service to take on cable and acolyte platforms. Whether Google TV will be a division of this remains to be seen. After being burned by funding of Google TV to the accord of around $50 million in what Logitech foremost executive Guerrino De Luca recently admitted was "a blooper of implementation of a big nature," the following has discontinued production of its Revue duenna box.
He acknowledged that the endorse pricing of $300 was a "big mistake". The house has been selling unused stocks of the boxes at $99. A software update is still expected which will upgrade them to the most recent variation of Google TV. So why would Samsung and LG want to get tangled with Google TV, when they have been promoting their own pain small screen platforms? That is a interview that informitv has frequently put to representatives of the companies, which have so far been cagey about any commitment to Google. The surrebuttal is that Google TV offers an operating combination and diligence environment that could do for smart televisions what Android has done for neat phones and tablets, to wit create a credible choice to Apple.
That could be all the more important if yearn rumoured plans by Apple to emerge a television screen product come to fruition. The pierce television exchange is technically fragmented, and even with their leading division of the market, Samsung and LG have yet to back mindshare among application developers anything approaching that of Apple. Samsung, LG and Sony have just under half of the supermarket for beneficent vet televisions, according to DisplaySearch.
It incontestably makes intuit to have a similar operating environment across televisions, tablets and animated phones if one is to vie with the ecosystem advanced by Apple. While standards as though HTML5 may go a protracted way to levelling the playing catch for developers, more complex behaviours arguably force an operating situation that supports full applications. At the OTTtv World Summit in London, Suveer Kothari, the font of cosmopolitan traffic for Google TV, said he platitude "a lot of opportunity" for the Google TV platform. He conceded that while the initially let go had been very computer centric, Google had learnt lessons from that.
With tolerate for the Android app shop in the informed release, he said it was attracting more enrol from application developers. "We’ve bewitched Android and added the features needed for connected TV," he said. "Google TV is effectively Android for connected TVs.".
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