10:38-39 a.m. ET: Scott Stein: Q from audience: you're betting shoppers will dissipate more for the storage. Are you aiming for the same audience as the Kindle Fire? Lynch: their coat of arms hasn't shipped yet. We haven't seen it yet.
We want to be the most innovative cast in digital reading. What we've done with our reader, interactive kids' books, those will be better. We'll be servicing centre readers first. As relates to media services…the Kindle Fire is a vending ring for Amazon services.
Valid subject strategy, we'll espy how it mill out. We're partnering with apps in the same way as Netflix, Pandora…we'll let users choose. They'll looks better than anyplace else. You'll regard how tightly Web-browsing is on this thing. We're more open.
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