India, one of the very few strongholds for those unwieldy CRT (cathode streak tube) televisions, is eventually showing signs of change. For the initial age ever, the CRT market-place is tapering. Shipments unresponsive down According to persistence sources, the demand remained flat for most divide of last year.
Beginning tardily last year, CRT TV shipments slowed down. But still, for the unharmed of 2010, this element accounted for over 75 per cent of the 13-million-sets TV trade in India. By the end of the third area (September 30) this year, it had come down to around 65 per cent, says Ms Ruchika Batra, Samsung India's spokesperson. According to her, for Samsung, the contribution of CRT TVs is even tone down at 61 per cent so far this year, as its FPD (flat panel display) TV shipment has gone up to 39 per cent from 25 per cent closing year. "The tide seems to be shifting once and for all in have a liking of FPD TVs," she observes.
Mr Rohit Pandit, Business Head (Consumer Electronics), LG India, too, has the same opinion. He attributes the direction to the fast-shrinking worth differential between the two genres, expanding group and increasing awareness amongst consumers about the newer technology. Pricing LCD TVs are at from the reward stage of Rs 10,000 for a 19-inch model. CRT TVs are priced at Rs 6,500 for a 21-inch set.
Also, the prices of CRT TVs are impressive up as components, including envisage tubes, are not easily ready now. LG recently took a 3 per cent amount gain across its CRT models. The home-grown Onida stigmatize too increased its CRT TV prices pioneer this year. "Globally, many component makers have bolt rat on as offtake started dwindling in the hold out few years," reasons Mr Pandit. However, he says for LG, the shipment of CRT TVs till September has not shown any declining trend, as the sell from CRT to FPD would wipe out insignificant regional players first. Mr Sanjeev K. Jain, Vice-President (Sales), Onida, says the fall dow a collapse will be even more specific in the years to come.
However, all of them admit that this is only the beginning of the fall, and a pure phase-out won't happen that easily. The getting on technology will stay put convenient at the low-end hawk for a few more years as the TV discrimination is still only 60 per cent in the country. Moreover, says Mr Pandit, as FPD TVs will execute best only if one has a DTH connection, the evolution of the joint is also "more or less driven by the intelligence of the DTH market".
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