You will quite have to notice deeper into your rip off for that top-of-the-line LCD TV, refrigerator or any other high-end consumer durable. An over 14% depreciation in the rupee vis-à-vis the dollar this pecuniary so far has artificial supreme manufacturers to correct prices at the pinch end of each segment by up to 7% to offset fatter imply bills. “Due to a slowdown in ask over the last few months, all players have an inventory of around two months. But once that is tense down, prices of imported consumer durables and consumer electronics might go up by 4-5% due to the unprecedented gratitude of the dollar against the rupee,” says Pranay Dhabhai, director, Haier India. Consumer substantial imports consist essentially of refrigerators costing over Rs 30,000, LCD TVs over Rs 20,000, high-end air-conditioners as well as washing machines.
According to energy estimates, over 35% of ACs and around 30% of hue TV sets sold in India are imported. Even TV sets manufactured in India have imported panels. “If the depreciation of the rupee continues, prices of high-end products will go up by another 6-7% as margins sustain to be under pressure,” says V Ramachandran, maestro (marketing), LG Electronics. The business imports the Dios catalogue of refrigerators and steamed washing machines, over and above TV panels. The rupee on Friday touched 47.30 against the dollar, its lowest since May 2003, straight away after the father of the trading session. However, it bounced back to 46.09, a depreciation of around 14% since the beginning of this fiscal.
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