Sales of LCD televisions have tripled in the heretofore year. Bindu D. Menon New Delhi, Oct. 6 Hit by turbulent inflation and rising input costs, consumer durables majors are looking to promote sagging revenues by unleashing a slew of products in the premium-end classification this birthday season.
With the premium-end peddle growing by nearly 30-35 per cent annually, the companies have tired a blueprint to on the whole bring into focus on this segment. "The duration starting from Navaratri forth is vital for any company. As much as 35 per cent of the sales happen during the holiday season. For companies it is also a while when it can in actuality quell buying decisions aside from introducing a basket of products," said Mr Ravinder Zutshi, Deputy Managing Director, Samsung India.
He said the business is launching a series of high-end LCD goggle-box and place theatres. "The implementation of the Pay Commission for control employees coupled with the festive spirit will set the ball rolling. The IIP statistics also suggests that teeth of a slowdown in the market, the durables partition is growing." Rival durables dominant LG India is also upping its ante to seize a chunk of the market. Besides imaginative launches in the high-end bracket, the and and private limited company is extending its undertaking on refrigerators, televisions and fully involuntary front- loading washing machines. Mr V. Ramachandran, Director, Marketing LGEIL, said, "The inducement class is showing a fantastic extension compared with adversary elevation models.
The upcoming con of products has a hotelier of different features that have been introduced as a upshot of company’s intense spotlight on bringing ‘consumer allied innovation’ to Indian homes. This extended guarantee programme comes as a bonanza amidst the festive season." With this extended commitment schedule and original product offerings, LG plans to develop refrigerator sales by 20 per cent and benefit a market-place share of 26 per cent by this year end.
"Top loading washing machines will supply 30 per cent of our totality sales of washing tool by end of 2008 and multiply our merchandise share by 5 per cent," he said. Sales of high-end products such as LCD televisions have tripled in the previous year. Premium end models are growing compared with memorandum models which are conjunctio in view of a tardy growth. This makes it attentive for companies to go for higher end models.
"Despite being dirty on volume, these products put together up for sales," said Mr Kamal Nandi, Vice-President, Sales and Marketing, Godrej Appliances Haier Appliances India has announced its plans for the festive mellow with a mega festive promotional wrap ‘Haier 6000 guaranteed offer’ where the client is entitled to a bruise funny man and could carry off from spondulix back of Rs 6,000 to fetching gifts. Mr Pranay Dhabhai, COO & Whole Time Director, Haier Appliances India, said, "Come October, populate in India get into observation mode.
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