Sales of LCD televisions have tripled in the former times year. Bindu D. Menon New Delhi, Oct. 6 Hit by leading inflation and rising input costs, consumer durables majors are looking to shove sagging revenues by unleashing a slew of products in the premium-end ranking this carnival season.
With the premium-end exchange growing by nearly 30-35 per cent annually, the companies have strained a tactic to especially concentration on this segment. "The term starting from Navaratri in front is pivotal for any company. As much as 35 per cent of the sales happen during the commemoration season. For companies it is also a patch when it can in truth overpower buying decisions into the bargain introducing a basket of products," said Mr Ravinder Zutshi, Deputy Managing Director, Samsung India.
He said the business is launching a series of high-end LCD telly and institution theatres. "The implementation of the Pay Commission for supervision employees coupled with the festive disposition will set the ball rolling. The IIP details also suggests that without thought a slowdown in the market, the durables fraction is growing." Rival durables primary LG India is also upping its ante to seize a chunk of the market. Besides young launches in the high-end bracket, the circle is extending its pledge on refrigerators, televisions and fully involuntary front- loading washing machines. Mr V. Ramachandran, Director, Marketing LGEIL, said, "The perquisite variety is showing a fantastic swelling compared with memo train models.
The upcoming extraction of products has a play the host of original features that have been introduced as a issue of company’s astute meet on bringing ‘consumer germane innovation’ to Indian homes. This extended commitment programme comes as a bonanza amidst the festive season." With this extended promise telecast and untrained product offerings, LG plans to addition refrigerator sales by 20 per cent and get high on a demand share of 26 per cent by this year end.
"Top loading washing machines will provide 30 per cent of our total number sales of washing auto by end of 2008 and prolong our superstore share by 5 per cent," he said. Sales of high-end products such as LCD televisions have tripled in the lifestyle year. Premium end models are growing compared with going in models which are inasmuch as a take it easy growth.
This makes it attentive for companies to go for higher end models. "Despite being coarse on volume, these products bring about up for sales," said Mr Kamal Nandi, Vice-President, Sales and Marketing, Godrej Appliances Haier Appliances India has announced its plans for the festive opportunity with a mega festive promotional bundle ‘Haier 6000 guaranteed offer’ where the purchaser is entitled to a graze membership card and could finish first from change back of Rs 6,000 to winning gifts. Mr Pranay Dhabhai, COO & Whole Time Director, Haier Appliances India, said, "Come October, relatives in India get into sanctification mode.
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