"LG, once just an electronics manufacturer, is evolving into a lifestyle trade name based on a concord of cosmopolitanism and technological excellence. By present artistic solutions for consumers’ prosaic lives, LG’s profoundly appliances play a depreciating role in promoting the core values of our corporate brand," said Dermot Boden, Chief Marketing Officer of LG Electronics. "To reach the farthest ambition of enhancing our marque talent by emotionally engaging consumers, LG is fetching fresh – and even audacious – approaches to marketing. LG’s participation in Maison&Objet signifies our unusual conduct as well as LG’s interminable status as an iconic lifestyle brand." LG’s demonstration booth, designed through collaboration with arrange and trend forecasting intermediation NellyRodi Trendlab, will aspect a variety of themed mini-rooms all under the patronage banner of "Eco-Chic Lifestyle.
" Visitors will have a 20-minute make through an ideal, ecological territory where LG’s stylish-yet-ergonomic appliances forge perfect emotional consolation and delight. LG’s show highlights subsume a series of trendsetting products such as washing machines, refrigerators, known conditioners, cooking appliances, built-in appliances, TVs and to the heart cinema systems, all connected through its industry-leading HomNet retreat networking service, all designed to allurement to cosmopolitan audiences in Europe and beyond.
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