Saturday, September 6, 2008

LG Electronics Canada Unveils Fall Fashion Collection With a Colourful Palette of Programs Focused on Style and Couture.

MISSISSAUGA, ONTARIO--(Marketwire - Sept. 5, 2008) - Ready-to-wear-chic and runway worthy, LG's products have been long-considered the archetype of subtlety and style, so it's only proper that the type increase its make contact with even deeper into the taste industry. Today, LG Electronics Canada (LG) announced a series of endeavours that heighten their withstand and elevate Canada's vogue vigour to young levels. This formidable gleaning of partnerships will hit the streets immediately. LG's commitment to Canadian couture kicks off with sponsorship in this weekend's DSQUARED2 runway incident at CTV's Queen St. Headquarters, which will enhance Canadians' zest for the fall style season.



To construct on this, LG Canada is also smug to proclaim their administrative level sponsorship of Toronto's own L'Oreal Fashion week, produced by the Fashion Design Council of Canada. This marks the word go tempo a partnership of this type, consumer electronics, has paired itself with this material determination body. LG Canada's sponsorship of L'Oreal Fashion week however will also spread beyond a semi-monthly compact with an additional two foremost components; one will be the opening of their newest cubicle phones Wed. October 22nd in the core of the L'Oreal Fashion Week tent and the younger will be the inaugural LG Fashion Fusion on Saturday October 25th which will spend as the definitive accolades to the week.






In dedicated style, the oldest ever LG Fashion Fusion will put up with place in the tents of Nathan Philip Square and give trade icons, designers and consumers identically a casual to mix and match while experiencing the detailed fete of fashion. Grammy Award-winning and International dulcet talent, Maroon 5, are set to their heels the runway with their deep sounds while a yet-to-be announced International conspirator house will entertain the audience to a full spectrum look show. Those who aren't advantageous enough to be inside will still get to experience the glamour and mode of LG Fashion Fusion with the telecast of the entire show set to be shown on large screens out of doors in Nathan Philips square. LG will also announcing a significant partnership with Fashion Cares, and its significant sedulousness charity effect happening on Nov.1st. As further honouring of LG Canada's commitment to the mould industry, they will be making a large present as well as participating in this year's fundraising show.



As the basic accessory to the program, LG Canada will also originate , a website highlighting LG's fortify of various manufacture events in Toronto, specifically LG Fashion Fusion, L'OREAL Fashion Week and Fashion Cares. The website, launching on September 8, features photos and video, as well as a solitary tourney to give away tickets all make events through the LG "EGO-System". Visitors upload photos showing off "My Style" in the hopes of gaining access to LG's closing end unit at the end of L'Oreal Fashion Week in October. LG will also be conducting an out and out casting dub for aspiring models to peacock their tripe at the episode and acquire access into the events. Details are elbow on.



"LG endeavours to determine experienced orderliness for dernier cri with technology. Since 1996 we've aligned ourselves with the the fad work for everything from our involvement with the Toronto International Film Festival, to the Chocolate Phone series' initiation featuring a lingerie work show, to the introduction of the Shine Phone series, in partnership with Birks," said Andrew Barrett, Vice President, Marketing, LG Electronics Canada. "We friendship advanced form and, spectacular block out and always exert oneself to be create head in the whole shebang we do so of course we're energetic to deepen our relationship within an industry that thoroughly reflects these values." "It's unorthodox to see a well-respected and highly coveted make like LG plunge deeply into the fashion community," said Jay Levine, Director of Production, FashionTelevision. "Their products are in the hands of countless Canadians, and their mastery on vein is indisputable.



The synergy between LG and the shape circle is clear, and we can't halt to picture what comes out of this relationship." With six goal centres across the world, including Seoul, Milan, Beijing, New Delhi, Tokyo and New Jersey, LG Electronics shows commitment to a design-led yield happening strategy, an access that will alleviate show LG as the crowd one industrialist of design-focused mobile phones worldwide. This concentration on visualize is the ultimate connection between LG and the construct industry.

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"LG has always said that 'Life is Good', but now that LG has sincerely staked its request in the fashion world, it's non-toxic to say that life is more than good: Life is Fabulous!" said Robin Kay, President, Fashion Design Council of Canada and Executive Director, L'Oreal Fashion Week. "LG designs more than technology-they objective the concluding accessories that the style-savvy crave. You positive if you're using an LG product, you're au courant. We out of it.



" "As Canada's largest AIDS fundraiser, it is incredibly noted that Fashion Cares connects with world-class partners that apportionment our spasm and commitment to model and the cause," said Michael King, Chair of the 2008 Fashion Cares Steering Committee. "With LG, we are very honoured to have found such a team-mate and are thrilled that they are on live for this very signal event.".




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