"We have conducted a lot of analyse accomplishment asking individuals if they will go for a goggle-box manufactured by Godrej mainly known for making internal appliances. But we saying that Godrej is known for quality, count and value proposition. Not everybody at Godrej is into aerospace and in the commercial for television, we have shown how an aerospace scientist uses technology to definite the images. While the teaser compete was already there before the launch, the telly throw would be launched on September 12," said Kaushik Mitra, chief vice-president and make partner, Orchard Advertising. Godrej plans to view the kind public over the next six months.
"We will be spending around Rs 60 crore in advertising and promotion," said Ramesh Chembath, unrestricted manager, marketing, Godrej Appliances. The goal now is whether Godrej will be able to initiate a hollow for itself in a department that is knowledgeable and is dominated by established players such as LG and Samsung. Santosh Desai, master governing officer, Future Brands said, "It is a challenging for Godrej to enter the kind so recent but it is not illogical to make a mark provided they have a natural product differentiator to put up for sale customers." At present, the Indian redden television market is significance Rs 9,000 crore on an annual basis. Godrej is targeting sales of 100,000 units in a year.
The comrades has tied up with a Europe-based LCD (liquid crystal display) maker to think up LCD televisions. It will put in Rs150 crore into the venture.
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