LG aims to proliferation its part of Thailand's smart-phone peddle to at least 20 per cent this year. The following turned its nave to its smart-phone duty units last year with the get going of its first smart phone in the Thai market, the LG Optimus One. The from the start original achieved tidy success in terms of constituent shipments, leading LG to set its forward target of gaining at least 20 per cent of the municipal market. LG Electronics (Thailand)'s emissary managing commander Alongkorn Chujit said his company's task in 2011 was to set up its presence in the high-growth smart-phone market. It plans to motor boat as many as eight inexperienced smart-phone models, all based on the Android platform, and will fork out Bt300 million on marketing.
The unripe models will rancid from entry-level severe phones priced at Bt5,900 to high-level devices costing about Bt20,000. LG's target is to comprehend the full range of market demand. Alongkorn said that in its feat to increase sales, LG would congregate on new-product launches, way expansion and brand preference. "We will fire more products to sell what consumers can afford, and will meet their needs by covering every raze of the smart-phone market.
We will also recuperate our distribution and sales channels to bestow our geographic reach, especially to upcountry markets, and we will heart more on condition of brand preference within the smart-phone market," he said. LG Electronics (Thailand)'s marketing the man Thunyachate Ekvetchavit said the train would enhance its use of digital and online marketing. It believes that these marketing channels are more without interference and effectual than conventional channels as they communicate later with target groups of potential smart-phone customers. "From a tot up marketing budget of Bt1.5 billion, we will invest Bt300 million to side with a fancy for LG-brand mobile phones, especially LG canny phones.
And almost half of this budget - around Bt120 million - will be pooped on advertising. About 10 per cent of this budget will be done up on digital and online advertising, which we hold is the accurate high-performance trough for this lenient of product," Thunyachate said. He said LG's marketing campaigns would discourse every footstep of bloke involvement, from pre-purchasing and purchasing to post-purchasing.
In the pre-purchasing originate it will present LG smart phones through bloggers and online produce reviews. To leg up purchases, it will train more sales people, giving them a better wisdom of LG pain phones. It will also improve its after-sales fortify by offering more ownership privileges, such as extending the guarantee term from one year to one and a half years, contribution supernumerary parts at 15 per cent of voluptuous price, and providing replacement phones for customers while their phones are in the overhaul centre.
However, the company's bold marketing will not be narrow to smart phones. It seeks to chronicle a pinpoint in the top three in the overall mobile-phone market. "All of our marketing plans aspiration to offer our mission of increasing our exchange share in both normal phones and percipient phones," Thunyachate said. LG's smart-phone partnership accounts for 15 per cent of its sum up revenue, which is presage to grow by 20 per cent to carry weight with Bt22 billion this year.
Within LG's smart-phone transaction unit, about 40 per cent of sales value comes from quick-witted phones and the lie comes from required non-stationary phones. Do you as though this story?
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