Wednesday, April 23, 2008

By the end of 2007, LG Canada's unaided characterize awareness in the midst Canadian consumers was at 48%, up from 27% just 18 months earlier. Phones.

Company has both fastest growing takings and make awareness to each greater consumer electronics companies in Canada MISSISSAUGA, ON, April 21 /CNW/ - LG Electronics Canada today announced that the assemblage achieved $1-billion in annual heinous sales in 2007. The accomplishment, a opening for LG Canada, represents progress of over 30% from just over $750 million in 2006. At the same time, LG Canada also revealed that its maker awareness has leaped compared to its competition, nearly doubling in the dead year. By the end of 2007, LG Canada's unaided variety awareness amidst Canadian consumers was at 48%, up from 27% just 18 months earlier.



This details is based on unprejudiced on conducted by Millward Brown, which found that LG Canada had the fastest growing brand name awareness among crucial consumer electronics companies in Canada. "LG Canada is a remarkably hale throng that is starting to bring its potential. Reaching $1-billion in sales in 2007 makes me honoured of the unbroken company, but it is our growing trade mark awareness that should fashion excitation for a tonic future," said William Cho, President and CEO, LG Electronics Canada. "It is my aspiration to make it with LG Canada the mass one consumer electronics train in Canada by 2010.

brand awareness among






And as Canadians on to espy that life-force is terrific with LG we will extend to redeem products that set aside the entire harmony of innovative technology and swanky design." In fact, Canadians are on the move to LG products at a information pace. LG Canada grew hawk share in all of its product categories, which includes cubicle phones, TVs, and appliances, by traitorous digits in 2007.



"The intumescence we're experiencing at LG Canada is consummate to anything I've seen in my 20 years of marketing in Canada," said Andrew Barrett, Vice President, Marketing, LG Electronics Canada. "To name a significant hit we revamped the stamp positioning and then made a biggest investment to construct the brand. In doing this, we have charmed risks not typically associated with our bustle that have paid off including the the world of a golf puncture terminating September in downtown Montreal during the President's Cup match and cutting-edge lingerie construct shows that attracted 8,000 clan at Whistler.



At LG, we hold Life's Good when you deliberate big." For more dirt on LG Electronics Canada, gladden visit www.lg.ca. About LG Electronics, Inc. The LG name brand was established in 1995.



The party is a international impel in electronics, information and communications products, with more than 82,000 employees working in 77 countries around the world, and annual sum revenues of more than US $35-billion (non-consolidated). LG Canada has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending wording and technology. These innovative products subsume room phones, categorically television TVs, laptop computers and digital appliances. For more knowledge entertain stop in www.lg.ca.




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