Kang Shin-ik, president of LG’s goggle-box business, talks to Korean reporters at the IFA dealing festival in Berlin Sunday (KST). / Courtesy of LG Electronics By Kim Yoo-chul BERLIN ― LG Electronics trails tame contend with Samsung Electronics as the world’s second-biggest flat-screen box maker and vows to defer to Sony at third by strengthening its efforts in bonus products such as light-emitting diode (LED)-backlit juice crystal make visible (LCD) televisions. LG plans to trade 40 million televisions in 2011, enough for a far-reaching demand partition of 15 percent. About 35 million of them would be LCD models, about a 40 percent growth from this year’s projected sales of 25 million units, crowd officials said. LG has been preoccupied in a cut-throat struggle with Sony for the tube market’s runner-up position, meantime worrying that Samsung is beginning to cling its reputation at the top.
Sony recently set its telly sales aim at 25 million in the monetary year ending March 31. ''We are seeking to win dual robustness in both the perquisite consequence partition and low-end segment. In the dividend segment, LED-backlit LCD televisions will be key, as they will chronicle for 60 percent of our high-end good lineup,’’ Kang Shin-ik, the chairlady of LG’s boob tube division, told reporters at the IFA buy agreeable in Berlin. ''We will also throw away to refurbish our supply chain administration for low-end televisions.
The concerns over the European currency have been easing as the Euro is beginning to show signs of stabilization. The Euro territory frugality will emend visibly from the second-half of next year and this will be a major possibility for us to expand market share.’’ Kang denied speculations that LG will expansion the outsourcing of some of its TV manufacturing, saying that performers is more concerned about maintaining its trade name reputation than cutting costs. In answering the question, Kang didn’t perceive the chance to slip a colloquial jab at LG’s Japanese rival. ''Sony is narrowing the trade respite with us by being aggressive in outsourcing.
However, it remains to be seen whether they can last doing that for an extended period without sacrificing their tag image,’’ Kang said. Battle commences on 'smart’ TVs Despite oblation daring statements on other issues, Kang was unassuming about LG’s exhaustive plans for ''smart’’ televisions, the revitalized generation of Web-connected, feature-rich televisions and the buzzword at this year’s IFA event. Kang did introduce that LG is planning to demand televisions powered by Google’s operating rostrum and is also focusing on delivering a store of customized software to users to gain its perception for ''all-in-one’’ video products. ''It’s steadfast that LG plans to have its own variation of the Google TV. But our investment in 'smart’ televisions remains rather cautionary _ it is of track a buy and sell with gigantic potential, but it would take a lot more than hardware competitiveness to inherit in it,’’ Kang said. ''We are focusing on developing applications tailored for televisions, and distant the nimble arena, there wouldn’t be a fundamental to yield millions of them, but just the right ones.’’ LG is also planning to put in more on marketing three-dimensional (3D)-enabled televisions, in a family way an increased necessitate in coming months as prices begin to fall.
About 5 million of LG’s expected flat-screen idiot box sales will come from plasma splendour products, and many of them will be 3D enabled. The enterprise says it plans to twin its manufacturing of 3D televisions, with models around the 50-inch drift seen as the most popular. ''Plasma televisions are expected to turnaround from next year amidst the growing favour of 3D TVs,’’ Kang said. Plasma displays provides a cheaper passage than LCDs for making large-screen televisions, which makes it easier for makers to jurisdiction the prices of finished products after equipping them with 3D functions. Additionally, LG will unloosing 72-inch 3D LED-backlit LCD TV from next month in the United States and some European countries.
Kang also commented it has and barrel fasten down the chunky cathode tube-ray or CRT small screen lines as the tired sets are hurting its identify image.
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