NEW DELHI: While most of us have been reeling under the bitter summer heat, consumer reliable and consumer goods manufacturers are not complaining. Sales of melodious drinks jumped by nearly 30%, while that of air-conditioners (ACs) grew 15-20% and refrigerators by 10% during April-June. Juices also recorded a proliferation of 18% during the uttermost summer months.
Last year, the success in most of these products, especially ACs had been badly impacted with a rather non-violent summer and rains arriving early. Suresh Khanna, secretary global Consumer Electronic and Appliances Manufacturers Association said ‘‘the area has been valid for the industry. ACs posted a progress of nearly 20% and refrigerators 10% as against a swelling of 10% and 5% mutatis mutandis closing year". Samsung, LG and Whirlpool recorded higher sales in both the categories during the quarter.
"At LG, we have witnessed an overall crop of 37% in refrigerators with add up to sales of Rs 685 crore in subscribe to compassion of 2009 as against Rs 500 crore in 2008. In the AC category, the flowering witnessed is 40% as compared to same board stay year," says Moon B Shin, MD, LG Electronics. Says Samsung India reserve MD R Zutshi, "We have been able to write down a nourishing rise of 20% in both refrigerators and ACs on tale of the numerous acceptance that we have received for the unusual ‘Star rated' lineup.
" "Our refrigerator sales registered a never-ending advance month-on-month from one digit in April to about 30% in June", says Shantanu Das Gupta, V-P, corporate affairs and procedure Asia South, Whirlpool.
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