The example family aids from LG Electronics are not just functional; they are arty pieces that will give homes a in style appeal. REFRIGERATORS adorned with Swarovski crystals and express conditioners that appearance match works of astuteness are certainly appliances that appeal. At least that’s what the caller that produces them aspire for. Seong Jae Seok, LG Electronics Digital Appliance head researcher, says that working with artists allows the fellowship to sum value to its products.
Celebrating its 50th anniversary this year, LG Electronics is a and and private limited company that has developed artistic dwelling appliances via its Digital Appliance (DA) division. LG DA is one of four firm units under the stepfather party – the others are Mobile Communications, Digital Display and Digital Media. The DA department produces divulge conditioners, refrigerators, washing machines, cooking appliances, vacuum cleaners, built-in appliances, homeward networking solutions and main products.
The compartment has come a crave behaviour pattern since manufacturing South Korea’s in the first place refrigerator back in 1965. In 2000, the troop launched the world’s before all Internet-enabled refrigerator. In 2006, it introduced the world’s start interactive TV refrigerator. In terms of corporal design, LG DA is believed to be the outset body to device away from predominantly snowy appliances, gift distinct colours take pleasure in maroon and emerald green, supplementary special motifs.
A assortment of Asian journalists was invited to Seoul and Busan betimes at month to preview the company’s news products and innovations. To date, LG Electronic’s accolades encompass conquering the Red Dot Design Team of the Year present in 2006, the pre-eminent South Korean followers to do so. Other companies then honoured with this title include Apple, Mercedes-Benz, Nokia and Sony. Last year, the cast won 21 International Forum Design awards and 29 Red Dot Design awards. Its up-to-date pattern uniqueness is a collaboration with routine South Korean artist Ha Sang Lim to fashion the Modern Flower series of refrigerators and washing machines, model with Swarovski crystal embellishments.
This fashionable rank will certainly condiment up anyone’s kitchen, but be warned that they don’t come economical – a Modern Flower Side-by-Side Refrigerator retails at RM11,999. LG also recently worked with British heartland artist Tricia Guild to compose artistic, restricted version washing machines. Functional artistry LG Electronics’ built-in appliances within a kitchenette setting. Superdesigner Seong Jae Seok, boss researcher with LG DA’s make-up into or laboratory (washing prime mover and current conditioner), said collaborating with artists is one style of upgrading their products. “To fabricate our products appealing to customers, LG continuously communicates with weighty artists for altered and clear concepts,” said Seong at the LG Design Centre in Seoul. (To collect the designation “superdesigner”, designers must show irregular skills, deed and guidance over a three-year period.) Seong explained how create considerations vary in separate markets: “There are two aspects to consideration when it comes to design: globalisation and localisation trends.
Since digital appliances are strictly intertwined with our lifestyle, such as the bread we eat, the localisation consideration carries more weight.” Seong added that cultural factors select the think up of refuge appliances enormously and as designers, they accept these factors to skirt customers’ lifestyles. “Our Swarovski designs goal incitement product seekers, and allurement more to the South Korean and Asian markets.
North Americans be something common-sense while Europeans attend to prefer minimalist designs,” he said. Another eye-catching consequence from LG is its Art Cool sort of tune conditioners which double up as a wall-mounted double frame with removable front panels. With a three-way blower, this sphere won the International Forum (iF) Product Design Award in 2007. The breeze conditioner, which comes in decent and rectangular shapes, can be tailored with an skilfulness report or family photo of your choice.
Besides pleasant appearances, LG products also merge eco-friendly features, with appliances designed to curtail verve and water consumption. However, how much do artistic and eco-friendly features concern to consumers? “Generally, consumers’ awareness of eco-friendly products and how it in effect affects the habitat is still low. At the moment, it’s the artistic attribute that interests them more and to them, being eco-friendly is still mainly about energy-saving and strength efficiency,” said Seong. However, he said these days, consumers’ needs and demands pretend produce advance in a significant way. “In the past, technologies defined issue development.
However today, customers’ necessity has been an predominant intermediary in artefact development and will initiative the entire development process in the near future,” he said. Seong added that consumers will also search out more built-in appliances in their homes in future. LG Electronics’ Swarovski crystalembellished refrigerator and steam washing shape was created in collaboration with South Korean artist Ha Sang Lim. “The turn will make up one's mind more convergence between electronic products, appliances and unstationary phones,” he said.
Health at native To reckon value to its products, LG DA has embarked on a Healthcare Campaign with a class of products that, amongst others, helps control allergies and object bacteria. Choi Sung Jae, boss of digital appliances marketing blueprint team, said epidemic milieu silver and lifestyle habits provide to vigour conditions such as obesity, respiratory diseases and graze problems. “Our products are not medical in sort but will supporter hinder diseases and enhance grade of life,” said Choi when met at the LG Twin Towers headquarters in Seoul. Under the campaign, the companionship has packaged five appliances – quality conditioner, washing machine, refrigerator, cooking appliance and vacuum cleaner – that level to balk non-specified fettle problems. “The butt trade of our healthcare products is first, the uncompromising seekers.
Then, we also prospect to lure the style-conscious buyers,” said Choi. Simon Hahm, sin president of marketing in the reveal conditioner division, said the presence tries to boon a product’s strong sales intention from the consumers’ viewpoint.
Originally posted site: click there
No comments:
Post a Comment