LOS ANGELES, April 21 (Reuters) - U.S. online DVD rental assembly Netflix Inc (NFLX.O: , , ) on Monday said it expects to soon propound three partnerships, alike to its set-top fight unity with LG Electronics Inc (066570.KS: , , ), that will let subscribers guard films streamed shortly from the Web to TVs.
"We have LG and three additional partners actively working on integrating our technology into their products," Chief Executive Officer Reed Hastings said on a colloquy tinkle with analysts. "Three of the four partners are chief companies, which each handle millions of devices per year and will authorize the Netflix functionality in some of those devices probably in the fourth compassion of this year," he said. "The fourth cohort is a short company, which will favoured originate sooner than Q4," he said. Netflix, with over 8 million subscribers, is looking to accord its Internet film transport quality -- which lets subscribers join back about 9,000 films and TV episodes on PCs -- to the television.
In January, Netflix, the boss of online DVD rentals, said it will boom out a recent machinery via an LG-networked gamester someday in the support half of 2008. Like Netflix's PC point viewing feature, the online TV streaming be involved would be included in all of its various toll plans, typically ranging from $4.99 to about $16.99 a month, at no unused charges. About 90,000 titles are at one's fingertips through the Netflix online despatch symmetry service.
The potential of increased Web video viewing has lured many companies, from Apple Inc (AAPL.O: , , ) to Amazon.com Inc (AMZN.O: , , ), into the sector.
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