Thursday, April 19, 2012

Samsung plans to show best ware at IFA polite Televisions.

Jens Heithecker, far-reaching managerial commandant from Messe Berlin Group, talks to Korean reporters after the IFA Global Press Conference at a tourist house in the Croatian borough of Dubrovnik, Monday. Google, Apple to perceive the technology show this year DUBROVNIK, Croatia ― Samsung Electronics is expected to the tune the August merchandising square in Berlin, Germany, by introducing its example products and immature strategies, according to a older executive from the IFA line show organizers. Speaking at the IFA Global Press Conference here, Jens Heithecker, universal foreman skipper from Messe Berlin Group, said Samsung Electronics will have a big 65,000-square-meter period to disclose its goods including advanced inborn light-emitting diode (OLED) televisions. The IFA is the biggest technology show in Europe, comparable to the annual International Consumer Electronics Show (CES) in the U.S. in the lurch see of Las Vegas, ''The control job at the IFA is the best we can have.



The big retail vend is the end of the season. We will have more Korean firms but no scope expansion. They already have the largest flash space. It’s bigger than some shows itself,’’ said Heithecker, who also serves as IFA director.






Samsung and LG Electronics are the show’s ''cash cows’’ as they most of the time evince their technology-focused products in an essay to pull European retailers and customers. This year, Samsung Electronics will unfurl an design-improved OLED TV, at all with a 55-inch silver screen size, while Samsung’s biggest cross-town oppose LG Electronics is also preparing to in a 55-inch set using the cheaper ''White OLED’’ technology. ''Samsung is doing champion and it is the most fortunate caller in the globe next to Apple. Apple is not efficacious in televisions.



We’re contented that Samsung is in our show. Samsung is unequivocal and fast,’’ said Heithecker. ''Every Korean establishment who wants to follow this prosperity paucity to come to light marketing strategies and networks.’’ Three-dimensional televisions are losing popularity, while Internet-enabled sets are considering rising energy in the stylishness of connected digital gadgets such as smartphones and tablets, according to the executive. ''We have to consider about what is the mere reasoning for consumers to buy off TVs. 3D is more or less software.



What I allude to by that is 3D is an noted feature that TV has to have but not the view of sale,’’ Heithecker said, adding consumers aren’t solid what will be the technology approved for 3D sets. This may be a tempest for LG Electronics, which has been boosting its spending on promotions for its in-house film-based 3D technolgy. LG claims that it has been narrowing the hawk divergence with Samsung in the mettle for 3D TV as its film-based technology is drawing to other chief firms such as Sony, Panasonic, Sharp and Toshiba. ''We will show OLED TVs at the IFA. But they are immensely priced at around $1,000 per unit.



There will be mountain marketing in a connect of years. It’s the best paradigm you will get now,’’ he said. Apple and quest colossus Google have confirmed that they won’t appear at this year’s IFA fair. ''Apple is a no show. Google is not a usual exhibitor. They use it for famous relations only.

samsung



Google is not an exhibitor but a sharer of IFA. I would be surprised if Google has a regulated booth,’’ he said. Although Chinese companies are foolhardy to represent a spread with big booths, the government said they have to all intents and purposes failed to increase their society at the IFA.



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