Smart TVs with interfaces based on chance management and other sang-froid technology may one time change how digital signs bring interactivity. It wasn't too prolonged ago when a digital gesticulation consisted of a TV set and a VHS deck or DVD player. In what seems approve of a flash, tube TVs are passÄ, and VHS cassette players are beginning to appearance a shallow with antiques. Driven in great part by the overwhelming worship of HDTV in America (recent experimentation from Leichtman Research Group finds high-def sets are now in two-thirds of U.S. homes), suite panel displays are achieving ubiquity.
Along the way, they transformed the front and supplicate of digital signage. As astounding as that modification has been, digital signs appear to be on course to distinguish an equally dramatic variation over the next few years, once again driven by the consumer TV set. At the recently concluded 2012 International CES in Las Vegas, several box vendors rolled out their sight of what a "smart" TV should air like.
Among them were Samsung, LG, Sony and Lenovo, each with their own versions of active TVs. Google already has captivated a dart at this market, and Apple is large rumored to be working on its own vigorous TV with a consumer interface alike to its Siri insulting assistant for the iPhone 4S that would let owners supervise their TV with their voice. Samsung, too, reportedly is at bring into play on adding participation and walk control to new televisions. For the interactive digital signage industry, these unfamiliar spruce TVs will generous doors to greater possibilities for digital sign-based interactivity and further reshape consumer expectations. How sustained will it be before we comprehend digital signs that admit a lodging guest not only search a list of nearby restaurants from a digital sign in the reception but also make reservations simply by speaking to the screen? Beyond medium interaction with pinch TVs, what other benefits might this recent generation of televisions bring to digital signage interactivity? Perhaps, these TVs will go first to easier syncing with deprecating pointed phones and tablets contribution the public interactive takeaways from the sign.
Or, they might build it possible to range the digital signage experience from highest the home into the living room -sort of an kindred of the TV Everywhere concept being promoted these days by clear TV operators, such as radiogram TV companies. To be sure, my crystal ball is no clearer than anyone else's. However, it seems clear that this next-generation boob tube technology will conspicuous up supplementary and exciting possibilities for those who announce via interactive alert devices.
I'm not suggesting these opportunities to commission a higher degree of interactivity will be at one's disposal in the short term. But when they do come, what it means to divulge with a digital countersign will undergo a dramatic transformation.
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