Superstores and box makers are in a altercation of wills over the sell for LCD goggle-box sets priced at under five hundred thousand won ($435). The circumstances began when LG quickly disparaged worth of the economy TVs sold at superstores. Speaking with reporters at the CES bull session in Las Vegas on Tuesday, an LG Electronics legal said the low-price TVs sold at these stores were of a law that would "never be produced" by LG. LG Electronics also hinted at its own plans for putting an restraint TV set on the market.
When E-Mart from the start put out its "half-price television" in October 2011, LG Electronics said its je ne sais quoi was "lacking" and that "anyone who buys it will cry over it." Superstores were up in arms. Lotte Mart said Thursday that it conducted execution and attribute testing on the LCD idiot box sets before putting them on the market, and that they "were in no route lacking even compared to LG Electronic products." "I mark [LG] feels a scintilla of panic after the superstores adulterate into their shop when they all started selling control TVs," the outlet added.
An E-Mart lawful said, "We are fearless in the quality." The brevity television, which is sold at under five hundred thousand won ($435) as a "feature product" at superstores, has yet to affectedness a heartfelt peril to Samsung Electronics or LG Electronics, with sales ranging from a few hundred to ten thousand units. But after E-Mart sold out its 32-inch LCD small screen with an LED optical happy well-spring within three days of its October 2011 originate at four hundred ninety nine thousand won, other stores with Lotte Mart and online shopping malls joined the fray. Lotte Mart, which sold out its own 32-inch LCD TV priced at four hundred ninety nine thousand won former stand up year, plans to put out an additional three thousand units in February.
Home Plus sold 32-inch LCD televisions at 455 thousand won in November, and plans to put out another five thousand units next month as well. Among online shopping malls 11st, GS Shop, and Auction all are selling or representation to convey 32-inch LCD televisions. 11st recently slash the worth of its 32-inch set to 449 thousand won ($395) and sold all two thousand units in 22 hours.
Retailers are also preparing to put out concision models of larger sets measuring 40 inches or more. Based on their sensation in eating into the pigeon-hole demand with smaller models, they are now expanding into bigger sets. The online shopping mall Interpark said it also plans to enter the succinctness TV set market, adding that it is "considering sets measuring over 40 inches, too.
" This would put the retailers in honest rivalry with manufacturers. The superstores have mid- to long-term plans for expanding into severely appliance retailing, with preparations under manner to get Hi-mart.
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