LG Electronics Inc, the world’s No.3 handset maker, on Monday launched a fresh smartphone that runs on South Korea’s fast, fourth-generation network, in the company’s news go to deliver its loss-making handset business. The Optimus LTE will on the up and up off against Samsung Electronics Co’s 4G interpretation of its flagship Galaxy S miniature and Apple’s novel iPhone, which runs on emblem 3G network, during the essential year-end leave season. The high-end maquette comes after LG suffered five consecutive three-monthly losses from handset sales and is set to information a wider depletion for the September put up later this month due to a deficit of inviting high-end models.
LG has been slower than its bigger rivals to refocus on smartphones, and its smaller mount has held it back from profiting from rising request for cheaper phones. The limited company now hopes its beginning prod to the 4G cleave can employee revive its fortunes. "Optimus LTE is our zealous consequence that mobilises our LTE and display technologies," Na Young-bae, chief profligacy president and head of LG’s family marketing, told reporters. The model, with a 4.5-inch high-definition screen, has an 8-megapixel erect camera and 1.3-megapixel front-facing camera. It is powered by Qualcomm Inc’s 1.5 GHz dual heart processing shard and Google’s gingerbread kind of the Android operating system.
Its armament contribution is nearly the same to Samsung’s Galaxy S II LTE. LG said it has yet to resolve when the spin-off will go on white sale in abroad markets. It has some 1,400 LTE patents, which some analysts viewpoint are usefulness $8 billion.
LG is expected to on that loss margins from handset sales worsened in the third leniency to around 3 percent from 1.7 percent impairment periphery in the tick quarter, due to reduced volume shipments after it trimmed facet phone lineups to pinpoint on smartphones. In July, the assemblage cut this year’s smartphone sales goal by 20 percent to 24 million units and gave no slant for when the obligation may become profitable. Many analysts have prognosis the business to turn lucrative next year, but confidence levels have waned after the consecutive join of quarterly losses.
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