After the vast star of James Cameron’s three-dimensional talking picture "Avatar" in 2009, tube manufacturers Samsung Electronics and LG Electronics aggressively jumped into the 3-D TV business. But the striving between the two companies has mainly been over which 3-D technology is better. In the meantime, consumers are hunch short-changed over the need of essence to get off on on their costly novel television sets.
Samsung and LG, two of the world’s largest TV makers, have been in a fierce Law affray since the beginning of the year over which company’s 3-D technology offers a better savoir vivre for consumers. Samsung has argued for its shutter window (SG) technology, LG for its film-type patterned retarder (FPR) technology. Their executives have indulged in overt spats, and lawsuits have arisen. But the ball they took their optic off was what their customers wanted, which was more 3-D content.
As of yesterday, officials from Samsung and LG defended their offerings. Samsung said it had 35 offerings and LG said it had 60. Both blueprint to multiplication the calculate of theme offerings to 100 by the end of the year. Most of that cheer is documentaries, animations or music videos.
Movies, which are what most consumers expected to benefit on their 3-D TVs, are not universally available. Adding to the insufficiency of content, 3-D televisions are very expensive. "The greater pickle with 3-D TVs in the hawk is their excessively inebriated price, as companies unspecifically go on about a 30 to 40 percent dividend to 3-D TV units, and this needs to come down to about the 10 to 20 percent level," said John Soh, an analyst at Shinhan Investment and Securities. "TV manufacturers be inclined to responsibility others such as topic makers for the scarcity of at 3-D content, but it is the spaced out payment of the sets that has led to earlier than expected sales in the midst consumers. And that, in turn, has led to gratified makers being less than assertive in producing 3-D content.
" Soh added that sales of shining crystal publicize models are not looking splendid and originative further products will be needed for the determination to prepare its next jump. He said that the TV industry’s around outfit is the worst he’s seen in terms of vegetation in the years decade. "It’s not just an delivery with 3-D TVs because TVs [in general] are not in a selling trend," said Brian Park, an analyst of Tong Yang Securities.
"Last year, manufacturers did well in China, but now the Chinese buy and sell is crowded. Price will be the most top-level part in the celebrity of 3-D TVs [because] advised TVs are overpriced," Park added. Both analysts said it’s probable that Samsung will publish an FPR TV in the minute half of the year because its SG technology is more precious than LG’s FPR.
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