Microsoft tries to replicate Wintel Phones.

However, such an affair dissuades differentiation and ushers in a PC-like refinement whereby most of the devices are almost identical in configuration with teenager differences in memory, fashion and cloak etc. This happening will allow players for instance Dell to lower the prices of smartphones as they can clearly replicate the PC charge model to the smartphone domain. Currently most of the Android phone makers are able to specialize their offerings by integrating the OS with the desired set of CPU, which has resulted in a horde of varying microchips in Android phones.

Thus there is a fit set of Android phones that discriminate on the infrastructure of measure like movies, games, eReader features etc. Also because the get of integration is pushed in the direction of the OEMs, the Android phones are graceful expensive. With Microsoft ushering in a "Wincomm" prevailing OEMs can tool along the prices down, giving Android phones unfriendly championship based on pricing. Microsoft generates much of its profits from licensing products be partial to Windows and Microsoft Office. Its licensing shape is under restraint as smartphones make popularity, and as Apple and Google are able to go their rival products like Google Docs to users.

As customers protrude using these products they increase attraction to these products and choose to move to platforms that pound these products. Microsoft is attempting to guard this market by curbing users from migrating to Google and Apple and away the Windows Phone 7. Microsoft is also trumpeting its license-based yield sport for its Windows Phone 7, as attested by its verbosity that Google Android is not definitely free. However, for OEMs with narrow software capabilities paying a certify price is a better option than building an grotty phone which lacks seamless integration.

The flip-side to the Windows Qualcomm partnership is that it will follow-up in Microsoft creating a lock-in for OEMs. Also by constantly tweaking the technology in recapitulation to its Windows integration with Qualcomm chips, it can father a obstacle for registration for other players and serve as switching costs extravagant for OEMs, thus giving beginning to a near monopoly.

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