LG Electronics ( - ) MobileComm announced it is launching a multi-platform marketing crusade for the hop blockbuster ’Iron Man 2,’ from Marvel Studios. The electioneer aims to honour the film’s thread of heroism through technology and gadgets that hound the limit. Through this campaign, LG plans to result "life is edible when you are connected" and how novelty can improve introduce settle together and convert everybody a Super Hero.
The operation will backlash off with Super Hero themed box commercials that showcase the dangerous capabilities of LG’s sooner Android ( - ) flexible phone, LG Ally. The train will also offer in-store gift-with-purchase promotions that will suffer consumers nationwide to admit a special print run Augmented Reality enabled Iron Man 2 hilarious register with the purchase of selected LG handsets. As party of the campaign, LG will embark upon a movie-themed micro site, , which includes an agreeable online film-themed adventurous with built-in Augmented Reality experiences and text-to-win consumer sweepstakes. Additionally the Iron Man 2 marketing programs will also embrace staunch retail promotions at Best Buy for LG LED HDTVs and Blu-ray Disc players, the institution said.
LG officials announced that the compete will culminate with an stylish New York experience on May 11 that will observe the throw of LG Ally and will facet futuristic technology from the LG Design the Future Challenge. The effect will appropriate attendees to interact with a assortment of Augmented Reality experiences, as well as state an aristocratic behind-the-scenes overlook at the Iron Man 2 film. "LG and Marvel have come together once again to empower audiences with a arousing tale of technology and its continual possibilities," Ehtisham Rabbani, corporate corruption president, marketing and innovation, LG Mobile Phones, said. "Allowing LG to ceremony its invention mastery and most advanced devices, Iron Man 2 is the pure bout for LG’s chichi handsets and stinging products." In December LG Mobile Phones announced a equivalent partnership with Twentieth Century Fox and Lightstorm Entertainment to imagine a multifarious marketing effort to inform upgrade the much hyped release of epic hazard film "Avatar," TMCnet.
Rajani Baburajan is a contributing redactor for TMCnet. To review more of Rajani's articles, humour descend upon her.
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