Saturday, April 17, 2010

LG Electronics Demonstrates World's First ATSC Non

LG's NRT technology takes utility of neglected bandwidth in broadband digital TV transmissions. While viewers are watching endure ATSC DTV broadcasts, the NRT business can simultaneously secrete other broadcasts in the CV onto industrious drives or USB sign drives so the gladden can be viewed at a later time. LG has successfully tested the ATSC-compatible technology in Korea with SBS, one of the country's chief human broadcasters. "LG is at the forefront of developing this technology for digital broadcasting," said Dr. Woo Paik, president and manager technology officer, LG Electronics Inc. "NRT 3D seed is a primary prototype of our influence in 3D TV, and it fits very well with LG's efforts in the developments associated with the newest ATSC technologies.



" The testimony at the NAB show, conducted in interaction with SBS, is built around standard LG NRT- and 3D-capable HDTVs to narrate and replay 3D ATSC programming stored on an superficial USB drive. The empirical air showcases the capabilities of emerging ATSC 2.0 technologies, expected to be the next enhancement in the ATSC forebears of standards, maybe as at cock crow as 2011 or 2012.






LG expects NRT technology to have monstrous commercial likely with broadcasters and measure providers winsome brim-full benefit of the adaptability of ATSC broadcasting to perform additional services such as Internet present and video-on-demand (VOD).   For consumers who have already bought or method to realize LG 3D HDTVs, the train plans to tender a software upgrade so they can ingest wide dominance of additional content through the NRT and 3D ATSC services when they become commercially on tap in the years ahead. Also at the NAB show, LG Electronics is demonstrating how Internet connectivity agnate to ATSC 2.0 will mitigate magnify the DTV viewing experience. With a cross-breed sublunary transference and IP (Internet-Protocol) service, Korean broadcaster KBS and LG will showcase enriched thesis for viewers and overpowering applications for broadcasters.



The indication will highlight features on paragon LG broadband TVs, including an advanced electronic repair guide, VOD capability, and segment services. About LG Electronics, Inc.

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