LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) has forged an confederation with all the go stars Victoria Beckham and Eva Longoria Parker to advocate the company's up-to-date touchscreen unstationary phones, the trendy LG Lotus Elite and LG Rumor Touch.
The integrated campaign, called LG Fashion Touch, promotes special mood and the objective that transportable phones have become the example in the fad communication. The partnership includes a picture and online campaign, series of MTV vignettes, consumer presentation and an consequence in Los Angeles to dedicate the integration of mania and technology. The LG Fashion Touch struggle pairs two of the most chic phones with two of the world's most pre-eminent manufacture enthusiasts. LG partnered with the notable friends because their sui generis actual styles complement the design refined of the handsets and their friendship aligned flawlessly with the dual product launch. LG Lotus Elite is daring and edgy, which is a thought of Victoria's style.
LG Rumor Touch is a silken and more classically designed handset, which is a meditating of Eva's style. "We don't hold you should have to compromise your bodily style or productivity, when it comes to your appropriate of mobile phone," said Ehtisham Rabbani, immorality president of marketing and novelty for LG Mobile Phones. "With redesigned touchscreen technology, LG Lotus Elite and LG Rumor Touch set forth the best in functionality and fashion. We are thrilled to be working with Victoria and Eva; their involvement in the compete highlights the relevancy of our arrangement credo and reinforces the LG panache heritage.
" The series of MTV vignettes, produced and directed by documentarist Doug Keeve, depict Eva and Victoria and two very top-drawer up and coming make designers -Yotam Solomon and Oday Shakar - as they work together together in studying for the big mould affair in Los Angeles May 24. Tasked to contrive groundbreaking pieces influenced by the picture of being with it in a technological and socially-connected world, Yotam and Oday use their LG phones to constrict enlightenment for their designs. Their creations will be revealed at the event.
The linocut ads gig the week of May 3 nationally and will series side-by-side, allowing readers to certainly visualize the duality of the campaign. The ads were go by trend photographer, Ellen Von Unwerth and trait Eva and Victoria posing with their specific phones. Both women creep by fashions that throw back their in person sophisticatedness and the envision cultivated of their handsets.
The ads are featured in weekly magazines as well as fashion-driven monthlies. Banner ads also have a role the images. To join consumers, LG created the Fashion Touch Style Quiz on the LG Fashion Touch Facebook servant www.facebook.com/LGFashion.
By winsome the quiz, fashionistas can obtain out what phone and luxury best suits them and participants will be entered into a sweepstakes for a happen to conquest tickets to the LG Fashion Touch result in May. To perform the partnership and the culmination of the campaign, Victoria and Eva will drove an LG closed festival that will return the intersection of the rage and technology. Guests of the body will encompass celebrities, stylists and taste insiders who are known for flaunting their lone 'fashion touch.' The elegant LG Lotus Elite and LG Rumor Touch are successors to the in fashion LG Lotus and LG Rumor.
LG and Sprint are noble to propose consumers LG Lotus Elite and LG Rumor Touch in an expanded miscellany of swell colors. These trim and modish messaging devices put up for sale users a more advanced handset with the additions of touchscreen technology and restored upper-class features. Available in revitalized colors on April 19 in all Sprint retail channels including www.sprint.com, LG Lotus Elite will come in red and diabolical for $99.99 with a budding two-year assistance understanding and $50 mail-in commission and LG Rumor Touch (currently obtainable in black) will now be at in Red and Purple for $79.99 with a young two-year service agreement and $50 mail-in-rebate.
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