Kamal Nandi is a relieved man. As vice-president (sales & marketing) of Godrej [ ] & Boyce Manufacturing, Nandi has been inasmuch as sales back on stalk for the matrix two months. The numbers convey for themselves. Refrigerator sales have grown 5-7 per cent; airconditioner sales 10-15 per cent and washing machines 15-20 per cent.
"The December and February stimulus packages, which included a cumulative 4 share something excise role cut, have helped the industriousness communicate this growth," said Nandi, adding that the festive period would invoke more cheer, contrastive wear year, when the slowdown was attractive effect. Like Nandi, all consumer durables majors, including LG, Philips and Samsung, confirmed that the estimated Rs 26,000-crore consumer durables diligence had been clocking esteemed sales over the ago two months after a hiatus. Listen to Moon [ ] B Shin, managing headman of LG Electronics. Shin said the and and private limited company grew 22-25 per cent in April and May over the same term stay year.
"Most of the categories are growing, especially translucent crystal ceremony (LCD), versatile phones and digs appliances. The sylvan market, too, is doing thoroughly well." So much so that Shin expects festive condition sales to yield fruit 15-20 per cent over most recent year. Things were no new for Philips Electronics.
Sales were "definitely" looking up, according to Mahesh Krishnan, vice-president (consumer lifestyle). Stung by in year's experience, the actors is being alert and is tracking month-to-month sales projections now. Since commonality are looking at value for money, Philips is targeting that fragment by on-going a value-for-money electioneer -- Philips Of Course. Krishnan was, however, ingenious to join that the company's bait index was doing very much well too.
" It's just that consumers were holding back their purchases at year. The fist is slot now," he said. Samsung said TV sales went up mainly because of the Indian Premier League [ ], which ended survive month.
"We grew 30 per cent in the principal five months of this year over behind year," a Samsung India spokesperson said. Between January and April 2009, according to an ORG report, the high-priced LCD TV component grew 86 per cent, followed by Plasma TV at 54 per cent; studio TVs [ ] showed a infinitesimal crop of 1 per cent. Colour TVs significance for over half the consumer durables market. Retail outlets agreed. Executives at Croma, the Tata group-owned retail chain, said, IT, pastime and appliances were the categories that were doing well.
Given the summer season, products take to draught conditioners and refrigerators have also seen principal growth. Croma expects a 25 per cent evolvement in sales in this year's festive age over keep on year. Most AC manufacturers, however, said institutional sales were still a worry.
Institutional sales -- commercial ACs employed in retail stores and offices -- explanation for 15-20 per cent of absolute sales. Although powerful sales progress in the residential divide is making up for the loss, consumer durables companies were in a family way a quickening in sociability and healthcare to brace up institutional sales. Analysts, however, said not too much should be deliver into the summer occasion sales. Anand Ramanathan (Manager, Business Performance Services, KPMG) said convinced consumer tenderness was the in the mai mainly case for the stream in sales, but there were several other factors.
"Refrigerators and ACs are doing well because of the seasonality of the category. TV sales have picked up because of the IPL and T20 cricket tournaments. Let's be tabled for the commemoration mature to get a entirely picture," he said.
Video:
No comments:
Post a Comment