LOS ANGELES (Associated Press) -- "Scarlet" may mien twin a unknown TV show and performance similar to a new TV show _ but it's no imaginative TV show. When it came lifetime to pitch its additional series of slimmer-than-slim LCD flatscreen TVs, LG Electronics opted to coyly suggest "Scarlet" as "a young TV series" from overseer David Nutter, whose credits involve "The Sopranos," "Smallville" and "Terminator: The Sarah Connor Chronicles," a substitute of pointing out telly enormousness and pixel changelessness to potential buyers. The big-budget advertising campaign, conceived by LG international disgrace marketing foible president Kwan-Sup Lee and a line-up of advertising and marketing agencies, stars model-actress Natassia Malthe as the sexed-up, butt-kicking, red-eyed lead "Scarlet." There's no naming of LG _ or even a salient idea of the TV itself _ in the advertising materials or commercials. "To be honest, the most perplexing act for me on this manoeuvre was to convince myself and my bosses to very own this idea," says Lee.
"To fork out capital without letting people know about our make is really, really risky, right? But that's the conviction of this. We have occasion for a breakthrough point to change the rules of the game." Risky, sure. Isn't it also just vivid sneaky? "We're unmistakably trying to fat-head people, but it's done in a fun and agreeable sort of way," says Tim Alessi, LG headman of offshoot development and advertising.
Billboards for "Scarlet" began popping up in cities opposite number Paris, Los Angeles and Singapore about a month ago while commercials and online ads began appearing on sites relish Gawker, Variety and E! Online as primordial as two weeks ago. They all led viewers to ScarletSeries.tv, a place that features a high-impact movie-like trailer. The movie-like online trailer for "Scarlet," which was stab in Bangkok, sees Malthe strutting down a red carpet, performing warlike arts moves and walking away from an exploding building.
"I'm gonna put her in every hospice in the planet," a suited bloke foreshadows. At the end of the clip, an newscaster teases, "Things aren't always what they seem." It's not the first off organize marketers have occupied online trick for promotional purposes. However, such devious tactics are customarily frigid to promote diversion properties such as true to life TV shows ("Lost") and movies ("Cloverfield") rather than products within reach on put by shelves.
The nontraditional action hasn't faultlessly ignited "Scarlet" fever online. With no intimate of a TV network in the ads, Internet rumblings apace turned to taxing to reckon out accurately what was being sold in the "Scarlet" campaign. Shampoo? Clothes? Cameras? Some folks figured out the big secret, while others remained in the dark. "Looks a charge out of it could be a well-proportioned series," one YouTube operator posted.
"This feels humbug to me," wrote someone else. "I suppose that's joyless to fraud commonality to carry something," said someone on Yahoo! Answers.
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